Fall Seminar 2013
LUNCH & LEARN
Join us to learn how your business can not just survive, but thrive in the digital social landscape. Advocate Digital Media's in-house Google certified SEO and social marketing expert, Rebekah Steen, will walk you through the steps to enhance your online presence and reputation through SEO (Search Engine Optimization) and social brand reputation management.
SEO Specialist, and Digital Operations Specialist
The Digital Marketing Expo presented by Advocate Digital Media is a must-attend event for anyone in the Crossroads who is trying to steer their business/brands through this constantly changing media scene.
Digital media is an integral part of consumers’ lives and their habits include viewing content and connecting with people wherever, however and whenever they want. Social+ Local+ Mobile is on the rise, with social media and viral videos exploding on this digital landscape. With this rapid growth, many have questions and this conference will provide you with valuable answers.
Are you Ready for SoLoMo?
Social • Local • Mobile
Is your business ready for this revolution in how consumers look for information? If not, it’s time to start planning ahead. Social media marketing is the first step, because the rise of the social buyer is second only to the rise of smartphones themselves in changing how consumers buy products.
Facebook served over a billion active monthly users during 2012, and more than 100 million active Twitter users are on Twitter this month. We’re becoming increasingly social creatures – and more of us are accessing our social networks primarily or exclusively on mobile devices. Surveys have show that 37% of social media users access the services solely on smartphones or mobile tablets.
We’re working with our clients on a range of SoLoMo initiatives, each framed around the ADM strategy that fits each client’s specific audience. For instance, we’re helping with:
- Optimizing websites for local search
- Measuring social media marketing results
- Earning share-of-voice and customer loyalty
- Maximizing results from ads
- Creating social listening programs
Sorry if you missed Gorden Borrell!!
Incase you didn't know Gorden Borrell joined us for last springs DMX event. Check back soon to view videos of our guest speaker and the other sessions.
CEO, Borrell Associates, Inc
Gordon Borrell is one of the media industry’s leading analysts and is ranked in the top 2% among Gerson Lehrman Group’s 150,000 consultants worldwide. He is quoted frequently in The Wall Street Journal, The New York Times, Ad Age, Forbes and other publications and has appeared on CNN and other TV and radio programs discussing trends in local media. Prior to starting Borrell Associates, Gordon was vice president for new media for Landmark Communications, where he worked for 22 years. He started his career as a reporter and editor for Landmark’s newspaper, The Virginian-Pilot in Norfolk, Virginia. In 1989 he began pioneering interactive ventures for Landmark and helped the company establish the first TV and newspaper Web sites on the Internet. Mr. Borrell conceptualized and helped create InfiNet, an Internet access and hosting company now owned by Gannett Co. He is past president of the Newspaper Association of America’s New Media Federation and was nominated for the NAA’s New Media Pioneer of the Year in 2002. He is married, has five children, and lives in Portsmouth, Virginia, where he has been active on boards and organizations supporting public education and community sports.
Where: The Victoria Advocate (2G Room)
Time: 11:15a.m. - 1:30 p.m.
Price: Special Invitation Only
Advocate Digital Media is all about people. Business owners. Your customers. Our customers. Our friends and your friends. We understand that the social Internet is the new word of mouth.What this means to you is that we get it. Audiences are fragmented and can be tough to reach with traditional advertising vehicles. In fact, without digital advertising you're missing out on your most loyal and lucrative customers. That's why we're here and ready to help!
Want to learn more about what we have to offer? Visit: www.advocatedigitalmedia.com
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Join us this area's only Digital Marketing Expo
Advocate Digital Media